Branding for Bear Hug. Bear hug promotes awareness to the risks of bears through stuffed animals. Each bear adoption would not only comfort a child/person, but also comfort a real bear in the world with the help of WWF. Bear Hug highlights grizzly bears, polar bears, and panda bears. These bears were chosen specifically since they are the bears most at risk for extinction. They strive to educate on environmental issues and bring support to those in need. The goal is to share love, one hug at a time!
Bear Hug's personality is educational, comforting, and interactive. The packaging includes information on threats to bears, composition of stuffed animals, & a list of how your funds help support bears. The packaging backgrounds are inspired by the habitats the bears belong to. I created individual mascots to represent each product. I also made cute, fun magnets that are included with each bear adoption.
